Not all networking was created equal

There are many networking groups out there, catering for many different business personalities and needs. Networking formats vary from group to group, and some are very formal and formulaic, while others adopt a more relaxed approach. The times that the sessions are held can vary too – from early breakfast meetings to after work drinks, as well as the obligatory mid-morning, lunch and afternoon sessions. You will also find sessions that are industry specific, business-led or even single gender only. Not everyone will want to network in the same way and it’s OK for you to try out various different groups before you find one that works for you, your business and your individual approach.

Getting your name out

Most networking events will have something to recommend them, even if that isn’t instantly obvious. Don’t forget, it isn’t just who you speak to in the room, but everyone else they might mention you to afterwards too. Think about what you want to say before you go and make sure you have your key message clear in your head. Chat to people and be genuinely interested in who they are and why they are there too. You want to make sure you are remembered for the right reasons.

Expanding your network

Its not just about finding new customers. Networking events are often useful forums to finding high quality, local suppliers too. Even if you feel that your business area is quite niche, there will always be the need for a good accountant, a switched-on marketer or even a friendly printer – for those leaflets or flyers you might decide to print at some point. Getting to know people personally can make working together later much easier.

Find a friend

Joining networking groups to find new friends isn’t necessarily a good idea. However, you might well find that you make new friends along the way anyway. There are many amazing positives to running your own business, but even still it can sometimes be a lonely, isolating experience. Even if you have a small team working for you, if you are the boss, you might still not have anyone you can speak to. Finding your ‘tribe’ within the business networking world might be the answer. These might be mentor-types that have been running their own business for years, or like-minded people that are at a similar point in their business development, who will understand the challenges you face on a daily basis – and will be ready to share your successes with you too.

A network of networks

You will meet all sorts of people at networking and over time you will build your own personal network – a network of networks if you like. When you meet someone at an in-person networking event, it makes sense to connect with them in the virtual world too, by connecting with them on LinkedIn. Keep in touch with them too, even if its only over email initially – and over time you will develop some important connections that might help you and your business in the future.